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Organizing the national account force · Study

BookOrganizing the national account force

Benson P. Shapiro1984

Book1984

Organizing the national account force

Benson P. Shapiro · Rowland T. Moriarty

59 citations·0/0 files stored·Marketing Science Institute eBooks

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Marketing and Advertising Strategies International Business and FDI Accounting and Organizational Management

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2005Implementation of Key Account Management: Who, why, and how?1999Key account management in the business‐to‐business field: a French overview 2008Key‐account‐management in business markets: an empirical test of common assumptions 1997Key Account Management in the Business to Business Field: The Key Account's Point of View 2012Strategic account management programs: alignment of design elements and management practices 2009Key Account Management: Adding Elements of Account Fit to an Integrative Theoretical Framework 1993Job Analysis and Hiring Practices for National Account Marketing Positions 1999Designing account management organizations

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Year1984

Typebook

Published1984-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations59

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW641542549

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