The Management and Practice of Public Relations

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Public Relations and Crisis Communication Corporate Social Responsibility Reporting Corporate Identity and Reputation

Abstract

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and h

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2007Rethinking internal communication: a stakeholder approach 2004A First Look for Parameters of Public Relations in Europe 2006Communicating corporate social responsibility: an exploratory case study of a major UK retail centre 2004Financial value and public relations 2007Konsumenci wobec public relations - komunikacyjne uwarunkowania zachowań nabywczych 2000Potential, procedures and pitfalls of analysing internal newspapers 2018The interaction of journalism and public relations in Russia: A self-perception

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