BookSales Promotion: Concepts, Methods and StrategiesRobert C. Blattberg1990Sales Promotion: Concepts, Methods and StrategiesRobert C. Blattberg, Scott A. Neslin1990-02-01book846 citationsclosedNo readable copy stored yet — this record is metadata only.Marketing and Advertising StrategiesConsumer Behavior and Marketing InfluenceConsumer Market Behavior and PricingAbstractNo abstract was published for this record.Citations in this libraryStored only when both papers are in the corpus — 846 citations exist upstream.Cited by1993Reason-based choice2002Earning the Right to Indulge: Effort as a Determinant of Customer Preferences toward Frequency Program Rewards2004New Products, Sales Promotions, and Firm Value: The Case of the Automobile Industry2008Customer Channel Migration1998Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP1998A Scale for Measuring Attitude toward Private Label Products and an Examination of its Psychological and Behavioral Correlates1995Consumer variety-seeking among goods and services2001The Category-Demand Effects of Price Promotions