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Essentials of marketing research
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  • 1995Comparing Response Rates and Response Content in Mail versus Electronic Mail Surveys439 cited
  • 2010Measuring business student satisfaction: a review and summary of the major predictors180 cited
  • 2007Do data characteristics change according to the number of scale points used163 cited
  • 2014Socially responsible investment in Malaysia: behavioral framework in evaluating investors' decision making process128 cited
  • 2010The importance of apparel product attributes for female buyers76 cited
  • 2012The Influence of Networking and Absorptive Capacity on the Innovativeness of Farmers in the Dutch Pork Sector38 cited
  • 2006STRATEGIC INTEGRATED COMMUNICATION IMPLEMENTATION: TOWARDS A SOUTH AFRICAN CONCEPTUAL MODEL21 cited
  • 1996Expert systems: A survey of their use in UK business21 cited
  • 2009Factors determinate customer shopping behaviour through Internet: the Malaysian case20 cited
  • 2000Exploring companion selling: does the situation affect customers’ perceptions?19 cited
  • 2003Consumers' Perception and Misperception of Market Leadership and Market Pioneership18 cited
  • 2007Establishing Effective Repositioning Communications in a Competitive Marketplace15 cited
  • 2004Knowledge management styles and performance: a knowledge space model from both theoretical and empirical perspectives12 cited

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  • 2008A New Tool for Pre-testing Direct Mail12 cited