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Direct Marketing in Practice
7 references·1 citing·25 second hop
Direct Marketing in Practice (2012)Direct Marketing in PracticeMarketing Research for Managers (2012)Marketing Research for Manage…The Loyalty Effect (2001)The Loyalty EffectWeaving the Web (1999)Weaving the WebPrinciples of Internet Marketing (1999)Principles of Internet Market…Marketing on the Internet (1996)Marketing on the InternetBuilding Brands Directly (1996)Building Brands DirectlyMarketing Plans: How to Prepare Them, How to Use Them (1989)Marketing Plans: How to Prepa…Customer Service Retention - A Behavioural Perspective of the UK Mobile Market (2010)Customer Service Retention - …Coefficient Alpha and the Internal Structure of Tests (1951)Case Study Research: Design and Methods (1984)A Theoretical Perspective of Contract and Contractual Customer-Supplier Relationship in the Mobile Phone Service Sector (2017)Diffusion of Innovations 1 (2019)The E-Marketing Mix: A Contribution of the E-Tailing Wars (2002)Modeling Participation in an Online Travel Community (2004)Searching for the Future: Challenges Faced by Destination Marketing Organizations (2006)The role of dynamic capabilities in e-business transformation (2003)A stakeholder approach to relationship marketing strategy (2005)Understanding and profitably managing customer loyalty (2008)Improving project management performance of large contractors using benchmarking approach (2007)International marketing adaptation versus standardisation of multinational companies (2009)Customer switching behaviour in the Chinese retail banking industry (2010)Trust and e-commerce: a study of consumer perceptions (2003)A survey of trust in computer science and the Semantic Web (2007)The Onlife Manifesto (2014)Internet, interaction and implications for marketing (2002)The effect of Internet general privacy concern on customer behavior (2007)The impact of E-marketing use on small business enterprises' marketing success (2011)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth (2001)Examining the structural relationships of destination image, tourist satisfaction and destination loyalty: An integrated approach (2007)Brand as Relevance (2001)The Quintessence of Strategic Management: What You Really Need to Know to Survive in Business (2010)Relationship among Service Quality, Customer Satisfaction and Customer Loyalty: With Special Reference to Wireline Telecom Sector (DSL Service) (2017)
this work references cited by second hop

References

  • 2001The Loyalty Effect1,406 cited
  • 1999Weaving the Web838 cited
  • 1999Principles of Internet Marketing493 cited
  • 1989Marketing Plans: How to Prepare Them, How to Use Them340 cited
  • 1996Marketing on the Internet255 cited
  • 2012Marketing Research for Managers91 cited
  • 1996Building Brands Directly44 cited

Cited by

  • 2010Customer Service Retention - A Behavioural Perspective of the UK Mobile Market23 cited

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