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The future of advertising: new media, new clients, new consumers in the post-television age
0 references·7 citing·28 second hop
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Cited by

  • 2011Alcohol imagery and branding, and age classification of films popular in the UK32 cited
  • 2010Marketing hedonics: Toward a psychoanalysis of advertising response31 cited
  • 2007The Paradigm Shift in Advertising and its Meaning for Advertising-Supported Media26 cited
  • 2014Revisión teórica de la agencia publicitaria en la cultura digital11 cited
  • 2004Advertising Industry and Culture in POST-WTO China11 cited
  • 2018El director de arte: revisión de la definición en la literatura científica y propuestas de los expertos10 cited
  • 2008The Future of TV Commercials: Not as Bleak as Proclaimed8 cited

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