Graduate-Level Professional Preparation for Athletic Directors

Jacquelyn Cuneen

20 citations0/0 files storedJournal of Sport Management

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Sports Science and Education Physical Education and Sports Studies Management and Marketing Education

Abstract

The purpose of this research was to design a curriculum for graduate-level preparation of National Collegiate Athletic Association (NCAA) Division I and II athletic directors. A survey instrument, consisting of a composite of 41 courses and based on R. Hay's model, Proposed Sports Management Curriculum and Related Strategies, was mailed to the full population of NCAA Division I and II athletic directors (N=569). A total of 307 completed surveys were returned from directors of men's, women's and merged athletic departments. Respondents rated each course using a 5-point Likert scale ranging from not important (1) to essential (5). There were 17 courses that were rated very important according to the acceptance criterion of a mean of 3.5 or greater. Results of a 2 × 3 (Division × Program type) factorial ANOVA, with alpha adjusted from .05 to .001 by Bonferroni's contrasting procedure, indicated that there were no differences in determined levels of course importance. It was concluded that a graduate curriculum to prepare a collegiate director of athletics should be implemented through the collaborative effort of an interdisciplinary faculty and that the program should culminate with a doctoral degree.

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References

2017Higher Education in Transition 1990Sport Management Curricular Evaluation and Needs Assessment: A Multifaceted Approach 1987Graduate Curriculums in Sport Management: The Need for a Business Orientation 1978Professional Preparation in Athletic Administration and Sport Management 1989A Student Buyer's Guide to Sport Management Programs

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2012Careers in collegiate athletic administration: hiring criteria and skills needed for success 2015Issues in Athletic Administration: A Content Analysis of Syllabi from Intercollegiate Athletics Graduate Courses

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