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International Marketing: Strategy and Theory
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International Marketing: Strategy and Theory (1990)International Marketing: Strategy and The…Standardization and Adaptation of International Marketing Mix Activities: A Case Study (2014)Standardization and Adaptatio…CONDUCTING INTERORGANIZATIONAL RESEARCH USING KEY INFORMANTS. (1993)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)Case Study Research (2004)
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