Competitive Advantage in Construction

Abstract

Part 1 Strategic management for competitive strategy and advantage: strategic management in construction - conceptual foundations strategic management and competitive advantage in construction strategic marketing management organizational innovation and development an introduction to bidding strategy competitive bidding and tendering policies the strategic management of projects. Part 2 Organization and the construction company: management development in construction the effects of culture on the management of organizations organizational change industrial relations in the UK construction industry - a sociological and organizational analysis. Part 3 International business strategy in construction: competitive advantage in the international construction industry competition within the EC and the Single European Market in 1992 UK contractors in national and intermediate markets the Asia Pacific Rim - market opportunities for contractors the strategy of Japanese construction contractors in their penetration of construction markets the North American construction industry. Part 4 Strategic management in construction companies - an integrated approach for achieving business competitive advantage: competitive advantage in construction - a synthesis.

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