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The Handbook of Brand Management Scales
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The Handbook of Brand Management Scales (2015)The Handbook of Brand Management ScalesLanguage Branding: A Methodological Approach to Measuring the Brand of the Basque Language (2025)Language Branding: A Methodol…Does brand orientation contribute to retailers’ success? An empirical study in the South African market (2017)Does brand orientation contri…Examining the link between word of mouth and brand equity: A study on international fast food restaurants in Malaysia (2016)Examining the link between wo…Managing Brand Equity (1991)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Measuring Brand Equity Across Products and Markets (1996)Managing brand equity in the brewing sector (2022)Models of brand equity. A systematic and critical review (2024)Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Firm Resources and Sustained Competitive Advantage (1991)Cutoff criteria for fit indexes in covariance structure analysis: Conventional criteria versus new alternatives (1999)Brand orientation, brand-building behavior and brand identity in SMEs: an empirical evaluation (2020)The Measurement of Meaning (1957)Consumers and Their Brands: Developing Relationship Theory in Consumer Research (1998)
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  • 2016Examining the link between word of mouth and brand equity: A study on international fast food restaurants in Malaysia22 cited
  • 2017Does brand orientation contribute to retailers’ success? An empirical study in the South African market20 cited
  • 2025Language Branding: A Methodological Approach to Measuring the Brand of the Basque Language3 cited

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