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Storytelling in organizations : why storytelling is transforming 21st century organizations and management
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  • 2021Building positive internal and external stakeholder perceptions through CSR storytelling40 cited
  • 2011Corporate communication management: A framework based on decision-making with reference to communication resources

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33 cited
  • 2007Wrestling With Proteus31 cited
  • 2011Corporate storytelling as an effective internal public relations strategy30 cited