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The Profit Impact of Marketing Strategy Project
16 references·2 citing·42 second hop
The Profit Impact of Marketing Strategy Project (2004)The Profit Impact of Marketing Strategy P…ASSESSING PORTER'S (1980) MODEL IN TERMS OF ITS GENERALIZABILITY, ACCURACY AND SIMPLICITY (1993)ASSESSING PORTER'S (1980) MOD…An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data (1993)An Empirical Pooling Approach…Are market pioneers intrinsically stronger than later entrants? (1992)Are market pioneers intrinsic…Unobservable Effects and Business Performance (1990)Unobservable Effects and Busi…The Risky Business of Diversification (1989)The Risky Business of Diversi…Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries (1988)Sources of Market Pioneer Adv…Sources of Market Pioneer Advantages in Consumer Goods Industries (1985)Sources of Market Pioneer Adv…Perceived quality : how consumers view stores and merchandise (1985)Perceived quality : how consu…Is Market Share All That It's Cracked up to Be? (1985)Is Market Share All That It's…Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses (1983)Product Quality, Cost Positio…Unionization and Firm Performance: The Impact on Profits, Growth and Productivity (1982)Unionization and Firm Perform…The lag structure of returns to research and development (1982)The lag structure of returns …Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses. (1982)Strategic Attributes and Perf…Market share: Key to profitability? (1981)Market share: Key to profitab…Strategy formulation : analytical concepts (1978)Strategy formulation : analyt…The impact of strategic planning on profit performance (1974)The impact of strategic plann…Efekty reklamy w systemie komunikacji marketingowej (2009)Efekty reklamy w systemie kom…Determinants of competitive advantage for German food processors (2008)Determinants of competitive a…Industrial Market Structure and Economic Performance. (1971)Advances in Consumer Research (1983)Order of entry and performance in new markets (1988)Dual clocks: Entry order influences on incumbent and newcomer market share and survival when specialized assets retain their value (1991)The effect of introducing important incremental innovations on market share and business survival (1995)The Quarterly Journal of Economics (2024)Significance tests and goodness of fit in the analysis of covariance structures. 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(2003)Empirically Derived Profiles of Teacher Stress, Burnout, Self-Efficacy, and Coping and Associated Student Outcomes (2017)Structural model robustness checks in PLS-SEM (2019)Corporate economic performance: Diversification strategy versus market structure (1981)Technical change, competition and vertical integration (1986)Taxonomic Approaches to Studying Strategy: Some Conceptual and Methodological Issues (1984)Multinational Firm Knowledge, Use of Expatriates, and Foreign Subsidiary Performance (2009)Consumer Trade-Offs and the Evaluation of Services (1995)The relationships among quality, value, satisfaction and behavioral intention in health care provider choice (2002)The influence of eWOM in social media on consumers’ purchase intentions: An extended approach to information adoption (2016)The dominant logic: A new linkage between diversity and performance (1986)The resource‐based view within the conversation of strategic management (1992)Building Better Causal Theories: A Fuzzy Set Approach to Typologies in Organization Research (2011)
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References

  • 1978Strategy formulation : analytical concepts2,525 cited
  • 1993An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data1,131 cited
  • 1983Product Quality, Cost Position and Business Performance: A Test of Some Key Hypotheses911 cited
  • 1985Sources of Market Pioneer Advantages in Consumer Goods Industries630 cited
  • 1985Perceived quality : how consumers view stores and merchandise412 cited
  • 1981Market share: Key to profitability?385 cited
  • 1989The Risky Business of Diversification365 cited
  • 1988Sources of Market Pioneer Advantages: The Case of Industrial Goods Industries357 cited
  • 1993ASSESSING PORTER'S (1980) MODEL IN TERMS OF ITS GENERALIZABILITY, ACCURACY AND SIMPLICITY348 cited
  • 1982Strategic Attributes and Performance in the BCG Matrix--A PIMS-Based Analysis of Industrial Product Businesses.339 cited
  • 1992Are market pioneers intrinsically stronger than later entrants?316 cited
  • 1985Is Market Share All That It's Cracked up to Be?306 cited
  • 1982Unionization and Firm Performance: The Impact on Profits, Growth and Productivity301 cited
  • 1974The impact of strategic planning on profit performance281 cited
  • 1982The lag structure of returns to research and development

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264 cited
  • 1990Unobservable Effects and Business Performance258 cited
  • Cited by

    • 2008Determinants of competitive advantage for German food processors33 cited
    • 2009Efekty reklamy w systemie komunikacji marketingowej14 cited