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The effects of corporate social responsibility on brand equity and firm performance · Study

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ArticleThe effects of corporate social responsibility on brand equity and firm performance

David Han-Min Wang2015

Article2015

The effects of corporate social responsibility on brand equity and firm performance

David Han-Min Wang · Pei-Hua Chen · Tiffany Hui‐Kuang Yu · Chih-Yi Hsiao

286 citations·0/0 files stored·Journal of Business Research

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Corporate Social Responsibility Reporting Consumer Behavior in Brand Consumption and Identification Corporate Identity and Reputation

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References

1983Organization Theory and Design 1997The Corporate Social Performance and Corporate Financial Performance Debate 2004Corporate Social Responsibility and Marketing: An Integrative Framework 1997The Corporate Social-Financial Performance Relationship 2003Trading off between Value Creation and Value Appropriation: The Financial Implications of Shifts in Strategic Emphasis 2010The Effects of Corporate Social Responsibility on Brand Performance: The Mediating Effect of Industrial Brand Equity and Corporate Reputation 2005A stakeholder model for implementing social responsibility in marketing 2001Empirically Distinguishing Informative and Prestige Effects of Advertising

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2020Does environmental information disclosure contribute to improve firm financial performance? An examination of the underlying mechanism 2020Supply chain sustainability and performance of firms: A meta-analysis of the literature 2020An assessment of corporate social responsibility on customer company identification and loyalty in banking industry: a PLS-SEM analysis 2018How to achieve sustainability?—Employee's point of view on company's culture and CSR practice

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Details

Year2015

Typearticle

Published2015-06-15

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations286

Files0 public / 0

ShelfCorporate Social Responsibility Reporting

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doi10.1016/j.jbusres.2015.06.003

openalex_workW647007446

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2018Investigating structure of a two-echelon closed-loop supply chain using social work donation as a Corporate Social Responsibility practice

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2018How business strategy in non-financial firms moderates the curvilinear effects of corporate social responsibility and irresponsibility on corporate financial performance