Packaging as an effective marketing tool

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44 citations0/0 files storedOpenGrey (Institut de l'Information Scientifique et Technique)

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Consumer Packaging Perceptions and Trends Consumer Market Behavior and Pricing Material Properties and Processing

Abstract

Packaging as a marketing tool increasing sales premium products added value and consumer convenience brand values new-product development retailer acceptance - selling in reducing materials costs packaging methods rationalization warehousing and physical distribution product/pack size design innovation and research.

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2001Consumer perceptions of shopping bags 2014Conceptualising the management of packaging within new product development 2011An exploratory packaging study of the composite fashion footwear buying framework 2013Globally standardised versus locally adapted packaging 2018The Influence of Packaging and Brand Equity on Over-The-Counter Herbal Medicines in Kumasi, Ghana 2021Influence of packaging design parameters on customers’ decision-making process 2006The Change from Feature Focus to Customer Focus in Packaging Development 2024Packaging-free shopping: when retailers and consumers (re/mis)appropriate packaging functions

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