Anime's media mix: franchising toys and characters in Japan

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Asian Culture and Media Studies Japanese History and Culture Literature, Culture, and Aesthetics

Abstract

Contents Introduction: Rethinking Convergence in Japan Part I. Anime Transformations: Tetsuwan Atomu 1. Limiting Movement, Inventing Anime 2. Candies, Premiums, and Character Merchandizing: The Meiji-Atomu Marketing Campaign 3. Material Communication and the Mass Media Toy Part II. Media Mixes and Character Consumption: Kadokawa Books 4. Media Mixes, Media Transformations 5. Character, World, Consumption Acknowledgments Notes Bibliography Index

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2014The Soul of Anime: Collaborative Creativity and Japan's Media Success Story 2017World Building. Transmedia, Fans, Industries 2014Cool, Creepy, Moé: Otaku Fictions, Discourses, and Policies 2021The Mobile Suit Gundam Franchise: A Case Study of Transmedia Storytelling Practices and Ludo Mix in Japan 2021The Musical Ludo Mix of Taiko no Tatsujin 2015The Reception of Japanese Animation and its Determinants in Taiwan, South Korea and China 2016From “Game-like Realism” to the “Imagination-oriented Aesthetic”: Reconsidering Bourdieu’s Contribution to Fan Studies in the Light of Japanese Manga and Otaku Theory 2017World Building. Transmedia, Fans, Industries

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