Political communication today

Abstract

Part 1 Theories, organization, partisanship and effects: theoretical approaches radio and television the press the media overall - ownership and regulation the news and current affairs effects of the media. Part 2 Parties, politicians and the media: the role of the media in the political process - pressure groups, local government and privatization governmental manipulation selling politicians - the parties and publicity - a history to 1992, market research and opinion polls, presenting the candidates and the message, party political broadcasts, political advertising, recent trends - a reflection politicians selling themselves - political speeches, the election debate, the televizing of Parliament, the political interview, politicians and the broadcasters - a reflection. Part 3 The media, democracy and the future: the media and democracy future trends.

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