The BMW Story: A Company in Its Time

Horst Mönnich · Anthony Bastow

28 citations0/0 files stored

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

American History and Culture Business Strategies and Innovation Historical Studies and Socio-cultural Analysis

Abstract

The BMW is one of the most respected cars in the world, for style, performance and reliability, while the company is universally acknowledged as being one of the most creative and technologically advanced in the auto industry. This is the story of BMW from its foundations as the Bavarian Motor Works in 1916 up to the present day. The post-war rise of BMW exemplifies many of the qualities and methods which have made German business so successful.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 28 citations exist upstream.

Cited by

1996Competitive Advantage 1996The Competitive Advantage of Nations 2009Historical Biographies of Entrepreneurs 2007European Economic Integration: The Threat to Modell Deutschland

Imported from OpenAlex (CC0) — nothing here is generated.