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1. Exploring the World of Business and Economics. 2. Being Ethical and Socially Responsible. 3. Exploring Global Business. 4. Choosing a Form of Business Ownership. 5. Small Business, Entrepreneurship, and Franchises. 6. Understanding the Management Process. 7. Creating a Flexible Organization. 8. Producing Quality Goods and Services. 9. Attracting and Retaining the Best Employees. 10. Motivating and Satisfying Employees and Teams. 11. Building Customer Relationships through Effective Marketing. 12. Creating and Pricing Products That Satisfy Customers. 13. Distributing and Promoting Products. 14. Understanding Information and e-Business. 15. Using Accounting Information. 16. Mastering Financial Management. Glossary. Appendix A. Understanding Personal Finances and Investments. Appendix B. Careers in Business. Appendix C. Enhancing Union-Management Relations (on companion Web site). Appendix D. Risk Management and Insurance (on companion Web site). Appendix E. Business Law, Regulation, and Taxation (on companion Web site).
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