‘Voting is easy, just press the red button’: Communicating Politics in the Age of Big Brother

Abstract

In 2002, Peter Bazalgette (the then chair of Endemol UK, the company that brought Big Brother to the United Kingdom) was invited by the British Conservative Party to join a newly created ‘Commission for Democracy’, aimed at reengaging young people with politics. The reason for choosing Bazalgette, Theresa May (the then Conservative Party Chairwoman) explained, was that ‘more people vote in Big Brother than in many elections. These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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