Contributors. Introduction: Shoulders to Stand On. Section I: Columbia School. Introduction. Critical Research at Columbia: Lazarsfeld and Mertona s Communication, Popular Taste, and Organized Social Action Peter Simonson and Gabriel Weimann. Herzog's Borrowed Experience: Its Place in the Debate Over the Active Audience Tamar Liebes. Section II: Frankfurt School. Introduction. Subtlety of Horkheimer and Adorno: Reading The Culture Industry John Durham Peters. Benjamin Contextualized: On The Work of Art in the Age of Mechanical Reproduction Paddy Scannell. Redeeming Consumption: On Lowenthal's The Triumph of the Mass Idols Eva Illouz. Section III: School. Introduction. Community and Pluralism in Wirth's Consensus and Mass Eric Rothenbuhler. Audience Is a Crowd, the Crowd Is a Public: Latter--Day Thoughts on Lang and Lang's MacArthur Day in Chicago Elihu Katz and Daniel Dayan. Towards the Virtual Encounter: Horton and Wohl's Communication and Para--social Interaction Don Handelman. Section IV: Toronto School. Introduction. Harold Adams Innis and his Bias of Communication Menahem Blondheim. Canonic Anti--text: Marshall McLuhan's Understanding Media Joshua Meyrowitz. Section V: British Cultural Studies. Introduction. Retroactive Enrichment: Raymond Williamsa s Culture and Society John Durham Peters. Canonization Achieved? Stuart Hall's Encoding/Decoding Michael Gurevitch and Paddy Scannell. Afterthoughts on Mulvey's Visual Pleasure in the Age of Cultural Studies Yosefa Loshitzky. Index
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