Implementing e-commerce strategies: a guide to corporate success after the dot.com bust

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E-commerce and Technology Innovations Information Technology Governance and Strategy Digital Innovation in Industries

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Preface Characteristics of E-Commerce Success Corporate and Functional E-Commerce Leadership Formulating an E-Commerce Strategy Organizational Structure and Design for E-Commerce Management Systems for E-Commerce Success Measuring the Payoffs of E-Commerce Investments Introduction to Company Cases Company Cases B2C: Retail Company Cases B2C: Services Company Cases B2C Achieving Success in E-Commerce Notes Selected Bibliography

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