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Marketing Cultural Organisations: New Strategies for Attracting Audiences to Classical Music, Dance, Museums, Theatre and Opera
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A joint use of DEA and BSC to measure the performance of museums (2017)Case Study Research: Design and Methods (1984)Case Study Research: Design and Methods (1991)The New Institutionalism in Organizational Analysis. (1993)Marketing orientation and activities in the arts-marketing context: Introducing a Visual Artists’ Marketing Trajectory model (2014)A multimodal discourse analysis of the textual and logical relations in marketing texts written by international undergraduate students (2016)The Production of Space (1992)Handbook of Qualitative Research. (1995)Social Research Methods (2013)Art marketing as an emerging area in an emerging market (2020)‘Clap for “some” carers’: Problematizing heroism and ableist tenets of heroic discourse through the experiences of parent-carers (2022)Calling for Cancellation: Understanding how Markets Are Shaped to Realign With Prevailing Societal Values (2023)
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  • 2010Arts Marketing Performance: An Artistic-Mission-Led Approach to Evaluation83 cited
  • 2010New Audiences for Classical Music: The Experiences of Non-attenders at Live Orchestral Concerts78 cited
  • 2002Museum and Performing Arts Marketing: The Age of Discovery58 cited
  • 2007Regional voices talk theatre: audience development for the performing arts33 cited
  • 2005Rethinking arts marketing in a changing cultural policy context33 cited
  • 2017Marketing, art and voices of dissent33 cited
  • 2005WHEN ARTS MET MARKETING31 cited
  • 2008Customer Value and Its Contribution to the Longevity of Relationship with Service Provider: the Case of Theatre Industry31 cited
  • 2020La Orquesta Sinfónica de Colombia: repertorio, público y legado, 1953-197330 cited
  • 2002Cultural Entrepreneurs and Creating Exchange30 cited
  • 2021Music to my ears, but words to my eyes? Text, opera and their audiences27 cited
  • 2014Reasons for Satisfaction and Dissatisfaction of Bank Customers. Study from Slovakia and the Czech Republic27 cited
  • 2009Australian Museums and the Modern Public: A Marketing Context26 cited

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  • 2019Value Creation in Art Galleries: A Service Logic Analysis24 cited
  • 2012Do open day events develop art museum audiences?20 cited