Mass Communications Research Methods: A Step-by-Step Approach

Hower J. Hsia

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Media Studies and Communication Journalism and Media Studies Diverse Academic Research Areas

Abstract

Originally published in 1988. Step-by-step, this book leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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