Clarifying McLuhan: An Assessment of Process and Product

S. D. Neill

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Media, Communication, and Education Communication Studies and Media Cultural, Social, and Media Studies

Abstract

Preface Falsifying the Basic Theory The McLuhan Approach to Evidence A Sampling of OTher Errors The Language of Artifacts McLuhan's Theory of Communication (and Other Similar Communication Theories that are not Technologically Determined) McLuhan's Method: The Dichotomies (and other Dichotomies that are not Technologically Determined) The Artist as Antenna Marshall McLuhan as Artist Appendix I: McLuhan Remembered: A Personal Memoir Appendix II: McLuhan's Media Charts Related to the Process of Communication References Index

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