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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity
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Packaging the Brand: The Relationship Between Packaging Design and Brand Identity (2011)Packaging the Brand: The Relationship Bet…Pemanfaatan Batok Kelapa Pada Produk Sarana Bumbu Dapur (2022)Pemanfaatan Batok Kelapa Pada…Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya (2021)Effect of Price, Promotion, a…Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model (2021)Aesthetic Typography of Packa…El papel de los títulos de crédito como packaging y marca del film (2020)El papel de los títulos de cr…Packaging as Brand Communication: Effects of Product Pictures on Consumer Responses to the Package and Brand (2002)The Communicative Power of Product Packaging: Creating Brand Identity via Lived and Mediated Experience (2003)The multi‐faceted dimension of packaging (2005)Structural equation modeling in practice: A review and recommended two-step approach. (1988)A new criterion for assessing discriminant validity in variance-based structural equation modeling (2014)When to use and how to report the results of PLS-SEM (2018)Research Methods and Statistics in Psychology (2013)The SAGE Encyclopedia of Communication Research Methods (2017)Statistika: Untuk Penelitian Pendidikan dan Ilmu-ilmu Sosial (2019)Identifikasi Pola Laminasi Tempurung Kelapa (2016)
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Cited by

  • 2021Aesthetic Typography of Packaging Design and Purchase Intention: A Study of Women Shoppers of Beauty Products in Oman Under ‘View’ Model10 cited
  • 2021Effect of Price, Promotion, and Packaging towards Purchase Intention of Stacks Food in Surabaya9 cited
  • 2020El papel de los títulos de crédito como packaging y marca del film7 cited
  • 2022Pemanfaatan Batok Kelapa Pada Produk Sarana Bumbu Dapur1 cited

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