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A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research
16 references·0 citing·51 second hop
A New Spatial Classification Methodology for Simultaneous Segmentation, Targeting, and Positioning (STP Analysis) for Marketing Research (2009)A New Spatial Classification Methodology …Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading* (2004)Linking Marketing and Enginee…Market Segmentation (2000)Market SegmentationResearch for product positioning and design decisions: An integrative review (1995)Research for product position…Product Positioning Under Price Competition (1990)Product Positioning Under Pri…Recent contributions to optimal product positioning and buyer segmentation (1989)Recent contributions to optim…An Integer Programming Approach to the Optimal Product Line Selection Problem (1988)An Integer Programming Approa…A Heuristic Approach to Product Design (1987)A Heuristic Approach to Produ…A Constrained Unfolding Methodology for Product Positioning (1986)A Constrained Unfolding Metho…Models and Heuristics for Product Line Selection (1985)Models and Heuristics for Pro…Marketing Strategy: New Directions for Theory and Research (1983)Marketing Strategy: New Direc…Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price (1981)Profit Maximizing Perceptual …A General Approach to Product Design Optimization Via Conjoint Analysis (1981)A General Approach to Product…Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review (1979)Multiattribute Approaches for…Concerning the applicability of geometric models to similarity data: The interrelationship between similarity and spatial density. (1978)Concerning the applicability …A Consumer-Based Methodology for the Identification of New Product Ideas (1974)A Consumer-Based Methodology …A theory of data. (1960)A theory of data.The Principles of Psychology (1891)Family resemblances: Studies in the internal structure of categories (1975)Features of similarity. (1977)Attention, similarity, and the identification-categorization relationship. (1986)Respects for similarity. 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this work references cited by second hop

References

  • 2000Market Segmentation2,300 cited
  • 1960A theory of data.1,556 cited
  • 1978Concerning the applicability of geometric models to similarity data: The interrelationship between similarity and spatial density.442 cited
  • 1979Multiattribute Approaches for Product Concept Evaluation and Generation: A Critical Review406 cited
  • 1981A General Approach to Product Design Optimization Via Conjoint Analysis349 cited
  • 1983Marketing Strategy: New Directions for Theory and Research339 cited
  • 1985Models and Heuristics for Product Line Selection330 cited
  • 2004Linking Marketing and Engineering Product Design Decisions via Analytical Target Cascading*278 cited
  • 1974A Consumer-Based Methodology for the Identification of New Product Ideas241 cited
  • 1995Research for product positioning and design decisions: An integrative review238 cited
  • 1981Profit Maximizing Perceptual Positions: An Integrated Theory for the Selection of Product Features and Price214 cited
  • 1988An Integer Programming Approach to the Optimal Product Line Selection Problem179 cited
  • 1990Product Positioning Under Price Competition174 cited
  • 1989Recent contributions to optimal product positioning and buyer segmentation156 cited
  • 1987

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A Heuristic Approach to Product Design
154 cited
  • 1986A Constrained Unfolding Methodology for Product Positioning144 cited
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