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Preface. Introduction. Part 1: Contextualizing Tourism. Logos-modernity, eros-modernity and tourism. Part 2: Modernity, Tourism and Motivations. Modernity and the tourism of authenticity. Modernity and nature tourism. Modernity and holiday-making. Modernity and international tourism. Part 3: Modernity, Seduction and Tourism. The lure of images. The lure of discourse. The lure of consumption. The lure of sign value. Conclusion. References. Author index. Subject index.
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