Reaching Audiences: Distribution and Promotion of Alternative Moving Image

Abstract

The machinery of distribution and promotion of exhibition is of fundamental importance if moving image work - from the Hollywood blockbuster to a ten-minute artist's film - is to reach its audience. It is widely recognised by those working in the film and video sector that distribution is a vital link in the chain - connecting producers to audiences - throughout the whole sector, from the commercial film industry to grass-roots community initiatives. But to those outside, that link is largely invisible. This book examines the role of distribution, especially with regard to the processes of selection and promotion, in order to explore the ways in which the distribution link plays a major role in determining the nature of our moving image culture.

Cite this work

No public copy is stored for this record, so only the metadata is cited.

Stored only when both papers are in the corpus — 49 citations exist upstream.