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Sponsorship : what it is and how to use it · Study

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ArticleSponsorship : what it is and how to use it

Steve Sleight1989

Article1989

Sponsorship : what it is and how to use it

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Marketing and Advertising Strategies Consumer Behavior in Brand Consumption and Identification Pharmaceutical industry and healthcare

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2006A new framework for evaluating sponsorship opportunities 2006Beyond Sponsorship: Re-Framing Corporate-Sport Relationships 2020Soft Power Sports Sponsorship – A Social Network Analysis of a New Sponsorship Form 2005National sports organisations and sponsorship: an identification of best practices 2006Understanding relationship fading in cultural sponsorships 2015Tiger Woods, Nike, and I are (not) best friends: how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality 1998Sports sponsorship development in leading Canadian companies: issues & trends 2010How effective is the sponsorship of global sports events? A comparison of the FIFA World Cups in 2006 and 1998

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Year1989

Typearticle

Published1989-01-01

Languageen

Citations86

Files0 public / 0

ShelfMarketing and Advertising Strategies

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openalex_workW652325972

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