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Practical marketing for schools

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Marketing and Advertising Strategies Management and Marketing Education Healthcare, Law, Governance, and Management Studies

Abstract

What is marketing? targeting the marketing message marketing action plan internal marketing and communication understanding the education market - techniques and methods of market research group collaborative marketing defining education products, identifying and creating education selling points image building public relations advertising fund-raising for schools education exhibitions case-study 1 - marketing plan for a secondary school case study 2 - Stour Valley Community School case-study 3 - open day at a local technical college marketing schools and codes of professional practice.

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2000Research and the Challenges of Contemporary School Leadership: The Contribution of Critical Scholarship 1998The Marketisation of Education in Singapore: Policies and Implications 1997A Lesson in Entrepreneurial Marketing from the Public Sector 1997Marketing and the church: Should god be sold or found?

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