Visual Communication Theory and Research : A Mass Communication Perspective

Shahira Fahmy · Mary Angela Bock · Wayne Wanta

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Media Studies and Communication Media and Digital Communication Semiotics and Representation Studies

Abstract

1. Linking Theory to Visual Communication 2. Historical Research 3. Who: Research on the Sources of Visual Communication 4. Says What: Research on the Content in Visual Communication 5. To Whom: Research on the Audiences in Visual Communication 6. In Which Channel: Research on Media Used in Visual Communication 7. With What Effect I: Research on Cognitive Effects of Visual 8. With What Effect II: Research on Attitudinal Effects of Visual 9. With What Effect III: Research on Behavioral Effects of Visual 10. Conclusions

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