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Introduction: The big ideas about language, society and the media News and the social life of words Advertising Discourse: Selling between the lines The performance of identity in consumer magazines The stories they tell us: Studying television as narrative,br> Making sense of images: the visual meanings of reality television The power to talk: conversation analysis of broadcast interviews Racism as social cognition in sports commentary Connecting with New Media: Weblogs and other interactive media Glossary of key terms
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