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Marketing Management in Action
0 references·2 citing·4 second hop
Marketing Management in Action (1966)Marketing Management in ActionMarketing executive development in a changing world: the needed executive skills (2014)Marketing executive developme…Management information systems for corporate planning and control (1972)Management information system…Management Information Crisis (1961)Developing global executives : the lessons of international experience (2002)Customer Experience Management (2009)The Practice of Management (2012)
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  • 1972Management information systems for corporate planning and control11 cited
  • 2014Marketing executive development in a changing world: the needed executive skills4 cited

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