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Sales promotion essentials
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Sales promotion essentials (1987)Sales promotion essentialsShort-term subsidies and seller type: A health products experiment in Uganda (2018)Short-term subsidies and sell…Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale (2009)Dimensions of Market Demand A…The Effectiveness of Tensile Pricing Tactics in the Advertising of Services (2000)The Effectiveness of Tensile …Perceptual product connection in an international context (2000)Perceptual product connection…The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence (1995)The Effect of Product Samplin…An Empirical Test of Product Sampling and Couponing (1995)An Empirical Test of Product …EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH (1988)EVALUATING CROSS‐NATIONAL SAL…Behavioral Learning Theory: Its Relevance to Marketing and Promotions (1981)Advertising and Promotion Management (1987)Impact of Sales Promotions on When, What, and How Much to Buy (1988)Influences on free samples usage within the luxury cosmetic market (2009)Impact of Gender, Age and Income on Consumers' Purchasing Responsiveness to Free-Product Samples (2013)Coefficient Alpha and the Internal Structure of Tests (1951)Society and the Adolescent Self-Image (1965)Common method biases in behavioral research: A critical review of the literature and recommended remedies. (2003)Coopetition at the sports marketing/entrepreneurship interface (2016)The effects of peripheral service quality on spectators’ emotions and behavioural intentions (2019)Dimensions of Service Quality in Health-Fitness Clubs in China (2021)Effect of National Identity on Multinational Promotional Strategy in Europe (1976)THE GLOBALIZATION OF MARKETS (1983)A Model of Managerial Response to Sales Promotions (2000)Marketing management: analysis. planning. implementation and control (2000)Enhancing food promotion in the supermarket industry (2006)Exchange and Power in Social Life. (1965)Structural Equations with Latent Variables (1989)Structural Equations with Latent Variables. (1991)Does a web site's country of origin impact equally on young and adult consumers? (2011)From Marketing to, to Marketing with Consumers (2012)Brand Evaluation of Foreign versus Domestic Luxury Hotels by Chinese Travelers (2014)Judgment under Uncertainty: Heuristics and Biases (1974)Judgment under Uncertainty: Heuristics and Biases (1975)A Paradigm for Developing Better Measures of Marketing Constructs (1979)The Evolution of Services Advertising in a Services-Driven National Economy (2011)When less is better than more: Just-below discount in tensile price promotions (2016)Introduction to Advertising and Promotion Management (1990)The Effect of Product Sampling on Product Trial, Purchase and Conversion (1992)Marketing mixes for digital products: a study of the marketspaces in China (2009)The Theory of Industrial Organization (1988)
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  • 2009Dimensions of Market Demand Associated with Taekwondo Schools in North America: Development of a Scale36 cited
  • 2018Short-term subsidies and seller type: A health products experiment in Uganda35 cited
  • 2000Perceptual product connection in an international context19 cited
  • 1995The Effect of Product Sampling and Couponing on Purchase Behaviour: Some Empirical Evidence19 cited
  • 2000The Effectiveness of Tensile Pricing Tactics in the Advertising of Services19 cited
  • 1988EVALUATING CROSS‐NATIONAL SALES PROMOTION STRATEGY: AN AUDIT APPROACH18 cited
  • 1995An Empirical Test of Product Sampling and Couponing16 cited

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