Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge

Rajeev Batra · Victor J. Strecher · Punam Anand Keller

51 citations0/0 files storedRoutledge eBooks

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Media Influence and Health Behavioral Health and Interventions Obesity and Health Practices

Abstract

This timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology and health communication fields to analyze how the latest research can be effectively applied to the critical public health issue of obesity.

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