Strategic Marketing for Libraries: A Handbook

Victoria L. Young

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Introduction Library Marketing Principles of Marketing Opportunity Analysis Selection of Target Markets The Marketing Mix The Marketing System Library Strategic Planning Principles of Strategic Planning The Mission Goals, Objectives, and Strategies Growth Strategies Portfolio Management Appendix A: Kansas City Public Library, Library Development Projections, 1987-1991 Appendix B: Pasadena Public Library Recommendations and Five-Year Plan Bibliographical Essay Index

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2006The Library and My Learning Community: First Year Students' Impressions of Library Services 2006The Library and My Learning Community 2016From Mild to Wild: Strategies for Promoting Academic Libraries to Undergraduates

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