Passengers’ Attitudes to the Service items of Jeepneys in Metro Manila by Different Lifestyles

Abstract

This study aims to clarify the attitudes of jeepney passengers in Metro Manila to clarify the perceptions towards the different perspectives of the levels of services, not only fare or time but also security and familiarity, to clarify the behavioral intentions under the situations that could be occurred in future, and to compare the perceptions and behavioral intentions among different lifestyles of passengers. The definition of lifestyle in this study is the one that is derived from personal conditions such as ways of thinking and sense of value. Most paratransit modes in developing countries, same as jeepneys, are operated by flexible operation with midsize vehicles, which can meet the specific needs of the passengers, however, these characteristics can be hardly identified only by common quantitative and objective indices, such as amount of fares, travel time or waiting time. This study focuses people's attitudes which are asked by perceptions and behavioral intentions based on the social-psychological approach for evaluating paratransit modes. Perceptions and behavioral intentions of passengers are measured by interview based questionnaire survey considering behavioral background and lifestyles of the respondents.

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