The fundamentals of corporate communication

Richard R. Dolphin

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Corporate Identity and Reputation Public Relations and Crisis Communication Organizational Strategy and Culture

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Foreword by David Reed, Whitbread PLC Towards an understanding of corporate communications Audiences who - and where - are the key publics? Corporate identity: the role and value of corporate identity programmes Strategy Using the tools provided by corporate communication Crisis communications: truth at all costs? The background of the communication executive A bright future for corporate communication.

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