The Fundamentals of Graphic Design

Abstract

How to get the most out of this book. Introduction. Graphic design as a discipline: What is graphic design? What is a graphic designer? Group structures and working methods Graphic design today. Influences and creative elements: Graphic design: art or craft? Industrialisation Technology Typography Consumerism Identity and branding Social responsibility Modernism and postmodernism Nostalgia and rhetoric Semiotics Vernacular. The graphic design process: The brief Articulating design Sources of inspiration Design as problem solving Creative thinking Wit and humour Layers of meaning Development and experimentation Art direction Prototyping Commissioning art. Delivering the message: Print Direct mail Information design Packaging Screen design Environmental design. Procuring work: Self-promotion Portfolios. The production process: Basic tools Specialist colour File formats Print-finishing. Appendix. Glossary. Index. Acknowledgements.

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