CONSUMER PREFERENCE IN TRANSPORTATION

Stanley J. Hille · Theodore K Martin

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Transportation Planning and Optimization Economic and Environmental Valuation Transportation and Mobility Innovations

Abstract

A CONSUMER SAMPLE SURVEY WAS CONDUTED IN THE BALTIMORE METROPOLITAN AREA TO FIND CONSUMERS CONCEPTION OF AN IDEAL TRANSPORTATION SYSTEM. BASED ON 550 PERSONAL INTERVIEWS ON CONSUMER ATTITUDES AND MOTIVATION, FINDINGS MEASURED IN SCALAR TERMS THE RELATIVE AND ABSOLUTE IMPORTANCE OF FACTORS INFLUENCING MODAL CHOICE, USING PSYCHOLOGICALLY-ORIENTED STATISTICAL FACTOR ANALYSIS. CONCLUSIONS WERE DRAWN ON ATTRIBUTES OF AN IDEAL TRANSPORTATION SYSTEM.

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1966Residential location and urban mobility

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1969Passenger transportation scheduling

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