Uncertainty Avoidance and Technology Acceptance in Emerging Economies: A Comparative Study

Abstract

Technology adoption is affected by many factors, including culture. The aim of this research in progress paper is to further clarify and explain the role of culture when considering the acceptance of Information and Communication Technologies in emerging economies. A particular cultural dimension – Uncertainty Avoidance – has been identified as a key element moderating technology adoption. Our results indicate that emerging economies generally have a higher level of uncertainty avoidance. Focusing on this angle, we review relevant information communication technology literature, and provide guidelines for emerging economies to accelerate adoption of new information and communication technologies.

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