Measurement of Human Behavior: Creating a Society for Discovering Opportunities

Abstract

INTRODUCTION WE are moving beyond the 20th century era of mass production and mass consumption and are beginning to seek out new society for the 21st century. The 20th century is characterized by Taylor’s scientific management and mechanization of production, which has established methodologies of “logical analysis” and “adoption of IT.” However, the shift from “capital” to “knowledge” as the critical resource is showing up the limitations of past methodologies that relied on logical analysis. This is because true knowledge of people and organizations cannot be compartmentalized nor exchanged like goods. “Measurement of human behavior” is about developing full intellectual capacity of society

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