Introduction: Taking Mediterranean Tourists Seriously

Abstract

This chapter focuses on the contested practices and imaginations of one island whose tourist market is markedly divided between an upmarket north and mass market south. It highlights the different Kefalonia's imagined and those lost and found, those unobtainable and those haunting the Ionian. The chapter focuses on the phantasm asking about the substantiality of Corelli and the imagery itself. It claims that Kefalonia lives through its own ruins where the present landscape is produced out of a process of construction through destruction, through multiple deaths. The land of Greek folk custom and vernacular architecture though is scarcely evoked in contemporary tourist development. Many tourist-related business are wary of speaking of the earthquake worrying seismic instability is not a great selling point for the island and as noted the physical fabric is largely destroyed or ruinous, and often located away from the new villages that have become tourist centres.

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