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The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods · Study

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ArticleThe Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

J. Colleen Mccracken1998

Article1998

The Role of Brand Names and Visual Cues in Enhancing Memory for Consumer Packaged Goods

J. Colleen Mccracken · M. Carole Macklin

34 citations·0/0 files stored·Marketing Letters

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Consumer Packaging Perceptions and Trends Consumer Behavior in Brand Consumption and Identification Memory Processes and Influences

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References

1991Managing Brand Equity 1990Consumer Evaluations of Brand Extensions 1987The Role of Imagery in Information Processing: Review and Extensions 1979Effects of message repetition and position on cognitive response, recall, and persuasion.1991Gender Differences in the Use of Message Cues and Judgments 1990Ease of Message Processing as a Moderator of Repetition Effects in Advertising 1991Cue Compatibility and Framing in Advertising 1996Preschoolers' Learning of Brand Names from Visual Cues

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2012The implicit influence of bimodal brand placement on children 2016Comparing Direct and Indirect Branding in Advertising 2017Impact of Brand Cues on Young Consumers’ Preference for Mobile Phones: A Conjoint Analysis and Simulation Modelling 2015Untangling the brand name from the branded entity 2022Impact of Antecedents of Celebrity-Product Congruence on Value Transfer and Purchase Intention: Moderating Effect of Cognitive Strength and Over-endorsement

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Details

Year1998

Typearticle

Published1998-04-01

VenueMarketing Letters

ISSN-L0923-0645

Languageen

Citations34

Files0 public / 0

ShelfConsumer Packaging Perceptions and Trends

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doi10.1023/a:1007965117170

openalex_workW6640012

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