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Online Communication of Brand Personality
16 references·3 citing·43 second hop
Online Communication of Brand Personality (2009)Online Communication of Brand PersonalityAdvances in Consumer Research (2025)Advances in Consumer ResearchHandbook of Social Psychology (2004)Handbook of Social PsychologyThe effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification (2001)The effect of brand personali…Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts. (2001)Consumption symbols as carrie…Higher-order factors of the Big Five. (1997)Higher-order factors of the B…Dimensions of Brand Personality (1997)Dimensions of Brand Personali…The structure of phenotypic personality traits. (1993)The structure of phenotypic p…An Introduction to the Five‐Factor Model and Its Applications (1992)An Introduction to the Five‐F…Advances in Consumer Research (1992)Advances in Consumer ResearchLongitudinal Field Research on Change: Theory and Practice (1990)Longitudinal Field Research o…Possessions and the Extended Self (1988)Possessions and the Extended …The Ritual Dimension of Consumer Behavior (1985)The Ritual Dimension of Consu…The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective (1983)The Role of Products as Socia…Hedonic Consumption: Emerging Concepts, Methods and Propositions (1982)Hedonic Consumption: Emerging…Congruence Relationships between Self Images and Product Brands (1969)Congruence Relationships betw…Pattern and growth in personality (1961)Pattern and growth in persona…Which Are the Main Factors Influencing Corporate Social Responsibility Information Disclosures on Universities’ Websites (2021)Which Are the Main Factors In…Marketing Christian higher education in Canada: a ‘nested’ fields perspective (2019)Marketing Christian higher ed…Marketing Catholic higher education: holistic self-actualization, personalized learning, and wholesome goodness (2017)Marketing Catholic higher edu…The Measurement of Meaning (1957)Handbook of Industrial and Organizational Psychology. (1977)THE BIG FIVE PERSONALITY DIMENSIONS AND JOB PERFORMANCE: A META‐ANALYSIS (1991)A cognitive-affective system theory of personality: Reconceptualizing situations, dispositions, dynamics, and invariance in personality structure. (1995)The Big Five Trait taxonomy: History, measurement, and theoretical perspectives. (1999)qgraph : Network Visualizations of Relationships in Psychometric Data (2012)The Principles of Psychology (1891)Purity and Danger: An Analysis of Concepts of Pollution and Taboo (1967)Attachment and Loss (1969)Dimensions of Brand Personality (1997)Whence Consumer Loyalty? (1999)Whence Consumer Loyalty? (1999)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1956)The magical number seven, plus or minus two: Some limits on our capacity for processing information. (1994)The Posttraumatic Growth Inventory: Measuring the positive legacy of trauma (1996)The Discovery of Grounded Theory: Strategies for Qualitative Research. (1968)Case Study Research: Design and Methods (1984)The Reflective Practitioner: How Professionals Think in Action (1985)Interpretive case studies in IS research: nature and method (1995)Strategies for Theorizing from Process Data (1999)Grounded Theory in Management Research (2003)The Standard Edition of the Complete Psychological Works of Sigmund Freud (1953)An Information Processing Theory of Consumer Choice (1979)Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value (1994)Understanding Customer Experience Throughout the Customer Journey (2016)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Comparative fit indexes in structural models. (1990)Culture and the Self: Implications for Cognition, Emotion, and Motivation (1991)Does Doing Good Always Lead to Doing Better? Consumer Reactions to Corporate Social Responsibility (2001)Consumer–Company Identification: A Framework for Understanding Consumers’ Relationships with Companies (2003)Brand Experience: What Is It? How Is It Measured? Does It Affect Loyalty? (2009)Happiness is everything, or is it? Explorations on the meaning of psychological well-being. (1989)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Positive psychology: An introduction. (2000)Self and Social Identity (2002)Men, masculinity, and the contexts of help seeking. (2003)Prosocial Behavior: Multilevel Perspectives (2004)The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty (2001)Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (2004)Bibliometric Methods in Management and Organization (2014)Choosing the Right Words (1995)Helping Crisis Managers Protect Reputational Assets (2002)Building Understanding of the Domain of Consumer Vulnerability (2005)
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References

  • 2025Advances in Consumer Research13,264 cited
  • 1988Possessions and the Extended Self9,050 cited
  • 1992An Introduction to the Five‐Factor Model and Its Applications6,832 cited
  • 1982Hedonic Consumption: Emerging Concepts, Methods and Propositions5,610 cited
  • 1993The structure of phenotypic personality traits.4,813 cited
  • 1990Longitudinal Field Research on Change: Theory and Practice4,219 cited
  • 1997Dimensions of Brand Personality4,046 cited
  • 1961Pattern and growth in personality3,361 cited
  • 1992Advances in Consumer Research2,863 cited
  • 2004Handbook of Social Psychology2,772 cited
  • 1997Higher-order factors of the Big Five.1,838 cited
  • 1983The Role of Products as Social Stimuli: A Symbolic Interactionism Perspective1,412 cited
  • 2001Consumption symbols as carriers of culture: A study of Japanese and Spanish brand personality constucts.921 cited
  • 1985The Ritual Dimension of Consumer Behavior842 cited
  • 1969Congruence Relationships between Self Images and Product Brands591 cited
  • 2001The effect of brand personality and brand identification on brand loyalty: Applying the theory of social identification

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545 cited

Cited by

  • 2021Which Are the Main Factors Influencing Corporate Social Responsibility Information Disclosures on Universities’ Websites36 cited
  • 2017Marketing Catholic higher education: holistic self-actualization, personalized learning, and wholesome goodness14 cited
  • 2019Marketing Christian higher education in Canada: a ‘nested’ fields perspective13 cited