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Does advertising work
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Does advertising work (1994)Does advertising workMeasuring dynamic effects of advertising: a case study in India (2012)Measuring dynamic effects of …Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents (1997)Direct Marketing Advertising:…An Operations-Research Study of Sales Response to Advertising (1957)Forecasting methods and applications (1993)Understanding the Impact of Synergy in Multimedia Communications (2003)The Economics of Information (1961)Current issues and research in advertising (1978)Consumer Search: An Extended Framework (1986)
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  • 1997Direct Marketing Advertising: The Assents, the Dissents, and the Ambivalents9 cited
  • 2012Measuring dynamic effects of advertising: a case study in India7 cited

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