Article2007

Aristotle's Classical Enthymeme and the Visual Argumentation of the Twenty-First Century

69 citations0/0 files storedArgumentation and Advocacy

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Rhetoric and Communication Studies Classical Philosophy and Thought Linguistics and Discourse Analysis

Abstract

This essay explores whether Aristotle's enthymeme applies to visual arguments. Often the enthymeme is defined as “a syllogism with one of its parts missing,” and much debate surrounds whether enthymemes so defined apply to visual arguments. After arguing that popular interpretations of the enthymeme differ remarkably from Aristotle's original conception, this essay reviews visual argumentation studies in order to demonstrate how elements of Aristotle's classical enthymeme are implicit in current theories of visual argumentation. When the enthymeme is understood more broadly, visual communication can be classified as argumentation, thus enhancing the credibility of studies of visual persuasion.

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References

1996Essays on Aristotle's Rhetoric 1977Two Concepts of Argument 1959Aristotle's enthymeme revisited 1996Toward a Theory of Visual Argument.2005Villains, Victims and Heroes: Melodrama, Media, and September 11 1981Political cartoons as rhetorical form: A taxonomy of graphic discourse 2015Aristotle's "Rhetoric": Philosophical Essays 2001The Naturalistic Enthymeme and Visual Argument: Photographic Representation in the “Skull Controversy”

Cited by

2015The argumentative relevance of pictorial and multimodal metaphor in advertising 2011Looking Into Aristotle's Eyes: Toward a Theory of Rhetorical Vision 2011Persuasive Argumentation Versus Manipulation 2016Growing monstrous organisms: the construction of anti-GMO visual rhetoric through digital media 2010Capitalistic Agency: The Rhetoric of BP's Helios Power Campaign 2014Should Visual Arguments be Propositional in Order to be Arguments?2012

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