SZodixStudyAcademic Library
ShelvesOpen access
Study · an open academic library·Metadata from OpenAlex (CC0)·Shelves·OpenAlex metadata, de-duplicated
Recursos creativos de la publicidad en Internet
2 references·0 citing·11 second hopsampled
Recursos creativos de la publicidad en Internet (2007)Recursos creativos de la publicidad en In…Effects of configuration and exposure levels in responses to web advertisements (2003)Effects of configuration and …Different Forced-Exposure Levels to Banner Advertisements (2001)Different Forced-Exposure Lev…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement (1983)Communication and Persuasion (1986)Determinants of Internet Advertising Effectiveness: An Empirical Study (2003)Advertising Repetition and Placement Issues in On-Line Environments (2008)A Dynamic Model for Digital Advertising: The Effects of Creative Format, Message Content, and Targeting on Engagement (2016)The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising (1994)Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Ten Years of Learning on How Online Advertising Builds Brands (2005)ARE UNCLICKED ADS WASTED? ENDURING EFFECTS OF BANNER AND POP-UP AD EXPOSURES ON BRAND MEMORY AND ATTITUDES (2008)Native Advertising in Online News: Trade-Offs Among Clicks, Brand Recognition, and Website Trustworthiness (2019)
this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 2001Different Forced-Exposure Levels to Banner Advertisements171 cited
  • 2003Effects of configuration and exposure levels in responses to web advertisements140 cited

Cited by

No citing works inside the corpus for this window.

Only edges whose both ends are imported exist here. Widen the year window, or show the whole map. Back to the work