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Discussions on the theoretical perspective of the Bottom of the Pyramid (BoP) are gaining space in research on Administration. However, an insufficientnumber of studies have been conducted from a more pragmatic point of view of the link between business activities in low-income markets andaspects related to sustainability. Given the identified theoretical gap, this article aims to analyze the performance of companies in the BoP andtheir contributions to the economic, social and environmental dimensions of sustainability. Therefore, we developed an integrative analysis of 100publications on BoP listed in the Web of Science database. From this we built an analytical framework, which consists of 21 criteria grouped intofive categories of analysis, which indicates the existence of six typologies of enterprises, these being: traditional, appropriate, innovative, focused onmutual benefits, appropriate to the environmental dimension and directed to sustainability. For empirical verification, we developed a study of multiplecases involving five cases of companies operating in the Brazilian economic BoP and their contributions to sustainability. The empirical results showgreater concern for the economic and social dimensions, reaffirming the central argument of the perspective, and less concern to environmental,highlighting the recent emphasis on this aspect. As for the main theoretical contribution, there is a proposal for a more pragmatic and unified viewof these discussions, involving the categories, criteria and typologies analyzed. This may assist in the development of new researches in the area.
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