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Augmented reality try-ons as phygital integration technology for sustainable fashion products
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Augmented reality try-ons as phygital integration technology for sustainable fashion products (2026)Augmented reality try-ons as phygital int…Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement (2022)Exploring phygital omnichanne…Consumer behavior in sustainable fashion: A systematic literature review and future research agenda (2022)Consumer behavior in sustaina…Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective (2021)Influence of augmented realit…Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach (2021)Antecedents and moderators of…Sustainable fashion: current and future research directions (2020)Sustainable fashion: current …Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States (2020)Consumers’ engagement with co…Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers (2020)Close Encounters of the AI Ki…Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models (2019)Identity, self‐concept and yo…Too Fast, too Straight, too Weird: Non-Reactive Indicators for Meaningless Data in Internet Surveys (2018)Too Fast, too Straight, too W…A Framework for the Consumer Psychology of Morality in the Marketplace (2018)A Framework for the Consumer …The influence of brand equity on consumer responses (2013)The influence of brand equity…Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site (2012)Whether and How Virtual Try-O…The Relationship of Body-Related Self-Discrepancy to Body Dissatisfaction, Apparel Involvement, Concerns With Fit and Size of Garments, and Purchase Intentions in Online Apparel Shopping (2010)The Relationship of Body-Rela…G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences (2007)G*Power 3: A flexible statist…A Review of Cross-Cultural Methodologies for Organizational Research: A Best- Practices Approach (2003)A Review of Cross-Cultural Me…The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites (2001)The Effects of Progressive Le…Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Common method biases in behavioral research: A critical review of the literature and recommended remedies. 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References

  • 2007G*Power 3: A flexible statistical power analysis program for the social, behavioral, and biomedical sciences66,707 cited
  • 2001The Effects of Progressive Levels of Interactivity and Vividness in Web Marketing Sites1,174 cited
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  • 2020Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers584 cited
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  • 2013The influence of brand equity on consumer responses457 cited
  • 2020Sustainable fashion: current and future research directions413 cited
  • 2019Identity, self‐concept and young women’s engagement with collaborative, sustainable fashion consumption models336 cited
  • 2020Consumers’ engagement with corporate social responsibility (CSR) communication in social media: Evidence from China and the United States268 cited
  • 2022Consumer behavior in sustainable fashion: A systematic literature review and future research agenda197 cited
  • 2012Whether and How Virtual Try-On Influences Consumer Responses to an Apparel Web Site196 cited
  • 2021Influence of augmented reality product display on consumers’ product attitudes: A product uncertainty reduction perspective147 cited
  • 2022Exploring phygital omnichannel luxury retailing for immersive customer experience: The role of rapport and social engagement

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142 cited
  • 2021Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach133 cited
  • 2010The Relationship of Body-Related Self-Discrepancy to Body Dissatisfaction, Apparel Involvement, Concerns With Fit and Size of Garments, and Purchase Intentions in Online Apparel Shopping109 cited
  • 2018A Framework for the Consumer Psychology of Morality in the Marketplace101 cited
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